Radio Victoria and Social Vulnerability: a sociological research design from social communication

Abstract

This article proposes a sociological research design from the perspective of social communication to analyze how Radio Victoria, as a communication medium, fosters dialogue on social vulnerability within its territory. The central objective is to understand its role in territorial development through the construction of discourses and interaction with its audiences. The methodology combines qualitative and quantitative techniques—documentary analysis, program content analysis, interviews, focus groups, non participant observation, and statistical sources—under a triangulation approach that captures both structural and subjective dimensions of the phenomenon. The critical integration of these techniques reveals contradictions, omissions, and synergies between institutional discourse, radio production, and community reception. In doing so, it identifies both the limitations and the potential of the station to act as a transformative agent of dialogue in the face of vulnerability. The study provides a situated diagnosis and, at the same time, an analogical framework useful for rethinking the role of community media in similar contexts, consolidating communication as a strategic axis of resilience and inclusive development.