Propaganda as an ideology in the Cuba of the nineties

Abstract

Propaganda legitimizes the interests of a government or a particular group with respect to their class interests. It is an effective means for ideology because it is inserted into daily life and influences behaviors and ideas. During the Cuban Revolution it has become a tool to legitimize the ideal of society under construction and have popular support. During the nineties of the last century the ideal itself was struggling in its survival. That is why the analysis of a topic such as propaganda as an ideology is important to understand a context where ideological support was greater than material to go through the crisis. This article deals with the forms of propaganda of the nineties based on the ideology and the sustainability of the social ideal of the Cuban Revolution. To do this, we work with the media and its content to unravel its ideological function.