Political propaganda and visual communication

Abstract

This article is an approximation to the links between political propaganda and visual communication, as fields linked to the political type in Cuba. The role of Propaganda is investigated as a communicative process that generates senses. Emphasis is placed on its important historical role and how to achieve its objectives it uses several fields of knowledge. One of these is Visual Communication, among other reasons, because of the potential offered by its language. Thus, the combination of both branches of knowledge has been essential in the evolution of the political cartel in Cuba, which is evident in works with great scope in the political imaginary of each moment of the nation's history. The collection and study of specialized literature on the subject was chosen as an analytical tool, in order to obtain a general vision in relation to its treatment.