Social actors and cultural tourism. Reflections in Santiago de Cuba tourist destination

Abstract

Santiago de Cuba, is among the tourist destinations whose cultural values place it in a welcoming destination given the characteristics of its people, heritage values and markedly Caribbean cultural expressions. It is distinguished by the presence of sun and beach tourism, nature, historical, heritage and cultural tourism and city. The latter constitutes a major source of motivation for international tourists arriving in the city; however, there are some limitations in the development of the mode of cultural tourism destination. We will rely on some conceptual considerations, in the first instance, we will enter the role of social actors as drivers and agents of the potential tourist destination resources; and how they produce and reproduce their experiences and meanings in the social construction of the tourism situation regarding this type of tourism.