Cultural entrepreneurship, a proposal for access to culture in Ramón de las Yaguas

Abstract

In the changing world in which we live, new tendencies are constantly emerging on development, evolution to the point of conceiving it as an integral process, implies the valuation of culture as an undeniable resource to achieve it on a sustainable and equitable basis. In the town of Ramón de las Yaguas, in Santiago de Cuba, Los Caminos del Café Project is carried out, whose purpose is to contribute to the sustainable socioeconomic development of the town on the basis of the coffee heritage. Precisely, enhancing the access of the population of Ramón de las Yaguas to culture to raise their standard of living in the context of this project is the axis of the research that gives substance to this article and aims to argue the ways that from the socio-community point of view they guarantee it.