Qualitative and quantitative approaches in administrative research: complementarity and Selection Criteria
Keywords:
Administration; Methodological Complementarity; Qualitative Research; Quantitative Research; Research Methodologies.Abstract
The objective of this article is to analyze the relevance and complementarity of qualitative and quantitative approaches in management research, taking into account the nature and characteristics of the various subjects of study that constitute this field of knowledge. Methodologically, this study is qualitative in nature, grounded in a deductive method and a descriptive study design, supported by a literature review analyzing the foundations, applications, strengths, and limitations of these approaches. The results show that the different phenomena addressed in management make it difficult to establish the superiority of one approach over the other. Topics such as organizational development, human talent management, and administrative processes may require a more qualitative approach. Meanwhile, finance, linear programming, and production have a quantitative orientation. Furthermore, marketing, project management, and the analysis of other highly complex organizational phenomena may benefit from integrating both approaches. It is concluded that in management, the choice of methodology must be tailored to the problem at hand, the objectives, and the nature of the subject of study, establishing that complementarity between qualitative and quantitative approaches is essential for obtaining a more objective and comprehensive view of reality.
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